Professional Work

Branding and User Experience

AnitaB.org Brand Launch

The Anita Borg Institute rebranded in 2017 to better embrace an intersectional approach to diversity. I was the project manager of the digital launch, including restructuring a website, refreshing the design of all four organization websites, and creating a cohesive user experience.

My Role | Project Manager, Digital Implementor
Skills | Web Design, Information Architecture, User Experience, Planning, Budgeting, Scheduling

Home page of the GHC 17 app

2017 Grace Hopper Celebration Mobile App

To enhance the experience at the celebration, AnitaB.org created an official app. I wrote the content and worked with our Creative Director and outside vendor to design the app. During the event, I also ran the gamification aspect and updated with push notifications.

My Role | Marketing Project Manager
Skills | Branding, User Experience

Residential Living Website

Office of Residential Living Redesign

Architect of new website, merging five student life departments at Georgetown University merged into one website. New site, studentliving.georgetown.edu, focuses on targeting specific audiences.

My Role | Designer
Skills | Web Design, HTML, Audience-driven communication, FatWire

Visual Design

Missed Love Connection

Good online campaigns must integrate more than just text and static pictures. They should also be able to present their messages in audio and video formats. I work on a variety of projects to hone video editing skills and converting stories traditionally told in writing to visual storytelling. Given a certain set of footage from a bank robbery, I challenged myself to create a story that was not a bank robbery. Instead, I created a story of failed first romantic meeting.

My Role | Editor
Skills | Final Cut Pro

Flyer example about the Anita Borg Institute partner program

Become A Partner

Even as we move towards more and more digital traffic, print remains an important tool, especially items that can be printed at your clients’ offices. At the Grace Hopper Celebration, the Business Development team speaks with current sponsors about their continued involvement with AnitaB.org (formerly Anita Borg Institute). They rely on materials to give sponsors as a way to help them understand benefits of their donations.

My Role | Designer, Editor
Skills | InDesign, Writing

Creative Content & Campaigns

Dr. Rebecca Parsons on stag at 2016 Grace Hopper Celebration, accepting Top Companies award

Spotlight: 2016 Winner of Top Companies, ThoughtWorks

In 2016, ThoughtWorks won Top Companies for Women Technologists, an AnitaB.org program that holds companies accountable for gender diversity through rigorous statistical methodology. I interviewed Dr. Rebecca Parsons, Chief Technology Officer of ThoughtWorks to discover what the company does to make a difference.

My Role | Writer
Skills | Editing, Interviewing

Image from americasavesweek.org.

Putting America Saves Week into Action

For a week, I followed the steps of America Saves Week and wrote about my experience to encourage others to save for retirement.

My Role | Author
Skills | Strategy Planning, Research, Blog Writing

one Bonkers Contest

Gone Bonkers

Photo Contest hosted on the Office of Residential Living’s Facebook page during finals Fall 2013 encouraging students to take a break and pose in a silly position. The Facebook page received 52 likes directly from the contest page.

My Role | Planner, Marketer, and Administrator
Skills | Event Planning, Social Media Marketing

Royal Wedding Contest

Royal Wedding Trivia Contest

Weeklong trivia contest celebrating Prince William and Catherine Middleton’s wedding. I devised all of the questions, picked the winners, and wrote a blog article summarizing the contest’s success.

My Role | Planner and Administrator
Skills | Event Planning, Social Media Marketing

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