Professional Work
Branding and User Experience
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AnitaB.org Brand LaunchThe Anita Borg Institute rebranded in 2017 to better embrace an intersectional approach to diversity. I was the project manager of the digital launch, including restructuring a website, refreshing the design of all four organization websites, and creating a cohesive user experience. My Role | Project Manager, Digital Implementor |
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2017 Grace Hopper Celebration Mobile AppTo enhance the experience at the celebration, AnitaB.org created an official app. I wrote the content and worked with our Creative Director and outside vendor to design the app. During the event, I also ran the gamification aspect and updated with push notifications. My Role | Marketing Project Manager |
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Office of Residential Living RedesignArchitect of new website, merging five student life departments at Georgetown University merged into one website. New site, studentliving.georgetown.edu, focuses on targeting specific audiences. My Role | Designer |
Visual Design
Missed Love ConnectionGood online campaigns must integrate more than just text and static pictures. They should also be able to present their messages in audio and video formats. I work on a variety of projects to hone video editing skills and converting stories traditionally told in writing to visual storytelling. Given a certain set of footage from a bank robbery, I challenged myself to create a story that was not a bank robbery. Instead, I created a story of failed first romantic meeting. My Role | Editor |
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Become A PartnerEven as we move towards more and more digital traffic, print remains an important tool, especially items that can be printed at your clients’ offices. At the Grace Hopper Celebration, the Business Development team speaks with current sponsors about their continued involvement with AnitaB.org (formerly Anita Borg Institute). They rely on materials to give sponsors as a way to help them understand benefits of their donations. My Role | Designer, Editor |
Creative Content & Campaigns
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Spotlight: 2016 Winner of Top Companies, ThoughtWorksIn 2016, ThoughtWorks won Top Companies for Women Technologists, an AnitaB.org program that holds companies accountable for gender diversity through rigorous statistical methodology. I interviewed Dr. Rebecca Parsons, Chief Technology Officer of ThoughtWorks to discover what the company does to make a difference. My Role | Writer |
 Image from americasavesweek.org. |
Putting America Saves Week into ActionFor a week, I followed the steps of America Saves Week and wrote about my experience to encourage others to save for retirement. My Role | Author |
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Gone BonkersPhoto Contest hosted on the Office of Residential Living’s Facebook page during finals Fall 2013 encouraging students to take a break and pose in a silly position. The Facebook page received 52 likes directly from the contest page. My Role | Planner, Marketer, and Administrator |
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Royal Wedding Trivia ContestWeeklong trivia contest celebrating Prince William and Catherine Middleton’s wedding. I devised all of the questions, picked the winners, and wrote a blog article summarizing the contest’s success. My Role | Planner and Administrator |
Laura Patch 